Built on 10 years running ecom brands

Profit analytics that doesn't punish you for growing

Kleio is $29 flat. Your growth costs us almost nothing, so why should it cost you?

get-started.sh
Start 14-day free trial β†’

Everything you need to turn
data into more money in the bank

+ MORE

Ships with an Analytics Playbook that turns your AI into an experienced ecommerce operator and analyst.

Analyze our P&L and recommend how we can make more money.

Two things are costing you real money:

Acquisition is underwater
β€’ Your avg. first order margin is -$11.10 after ad spend, so every new customer is drawing $11.10 out of your bank account, ruining your cash flow.
$3,296 is parked in dead stock
β€’ Summer Shorts: 118 days of cover at 12% margin.

Fix acquisition first. Want me to find your best products for acquisition?

Yes, please.

Starter Kit is your only product with a first-order margin high enough to cover CAC, and enough repeat orders after it to turn a profit:

β€’ Starter Kit: $44 avg. margin on the first order, $103 more by month 3.
β€’ Premium Hoodie: better on the first order at $49 avg. margin, but only $40 more by month 3. It looks better short-term, but it actually attracts worse customers.

Skipped 6 products under 100 new-customer orders β€” too thin to bet a budget on.

Thanks, I'll work on that. But first, what should we push in this week's newsletter?

Two angles your stock and margins support:

Seasonal pick
β€’ Linen Shorts: demand runs 2.4Γ— its yearly average over the next 28 days. I forecast ~140 will sell.
Clear overstock
β€’ Canvas Bag: $8,240 tied up, 210 days of cover. Feature it or mark it down.

Skipped 41 products: out of stock, unpublished, or losing money per order.

$29 flat, no matter what

Your growth costs us almost nothing, so why should it cost you?

the-everything-plan
THE EVERYTHING PLAN
$29 /month

  • βœ“ All features
  • βœ“ Unlimited users
  • βœ“ Unlimited orders
  • βœ“ Unlimited revenue
Start 14-day free trial β†’
At $29/month it's a no-brainer. Clean interface. Exceptionally fast. Does what you need it to do without the bloat.
Chris, on X ↗
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Triple Whale
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Kleio
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$219-$4,199/mo
$79-$999/mo
$29/mo
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Swipe to compare

Last checked August 22nd, 2026.

Too cheap to be good?
361 stores disagree, 1 in 3 on Shopify Plus.

Read more Show fewer
I've been really impressed with Kleio. The founder, Mathias, is a great guy with a strong background in statistics, and it shows. He genuinely knows what he's doing when it comes to turning messy e-commerce data into something you can actually trust and act on. The interface is beautiful, fast, and intuitive, which makes checking your numbers something you actually want to do. If you're running a Shopify store and you're not using a proper P/L app yet, it's time. And at Kleio's price point, this is a no brainer.
Read it on the App Store β†—
PawSafe β˜…β˜…β˜…β˜…β˜… United Kingdom Β· reviewed 8 months ago
Great app and so much value!
Read it on the App Store β†—
Superboba β˜…β˜…β˜…β˜…β˜… Canada Β· reviewed 8 months ago
This is quickly becoming one of my visited websites... This tool is fantastic at showing the most important metrics in ecom and its built a guy who has operated a brand so he knows what's important. You won't find 5 gazillion metrics to distract you and I love it. Its getting better day by day and its one of the first things I check for the prior day. Its helped me focus more on contribution margin and profitability than anything else - which is priceless. I love it and think its definitely a great app! Just give it more love on mobile and I'll be a super happy camper!
Read it on the App Store β†—
Rainier Watch β˜…β˜…β˜…β˜…β˜… United States Β· reviewed 15 months ago
Amazing application that will be big! Super easy dashboard and a lot of nice metrics. On top of that the founder is extremely helpful. Thank you!
Read it on the App Store β†—
Svenskt Djurtillskott β˜…β˜…β˜…β˜…β˜… Sweden Β· reviewed 15 months ago
If you're one of the people that run your business profit first, topline second then you need this app. It provides a degree of granularity that you can't beat for the price and gives a very clear picture on your p&l and inventory positions across locations. It helps me keep an excellent pulse on our unit economics and inventory movement at sku level which is an absolute must for a store with 500+ SKUs. There are few external tools I use in my store almost daily and this app is one of them.
Read it on the App Store β†—
Agador's β˜…β˜…β˜…β˜…β˜… Canada Β· reviewed 6 months ago
extremely good app. Very easy to set up less then 5 mins and provides key insights. 10/10
Read it on the App Store β†—
The Nerve Brand β˜…β˜…β˜…β˜…β˜… United States Β· reviewed 6 months ago
Kleo has become my go-to source of truth for my brand. It's helped me leave my revenue ego by the door and stay on course with profitability as our north star metric. We're making better decisions, understanding what is and isn't increasing the business's contribution margin, and all at an amazing price. The founder takes the time to get to know each of the brands using Kleo, applying his own experience as a brand operator to help you get the most out of the platform. Not only that, but it continues to get better and better, with new insights and reports that continue to improve my decision making.
Read it on the App Store β†—
Cancha β˜…β˜…β˜…β˜…β˜… United States Β· reviewed 15 months ago
Goodbye preparing P/L in 2026, finally a real ecom operator build it!! No more wasting time key in in google sheet...
Read it on the App Store β†—
oobend β˜…β˜…β˜…β˜…β˜… United States Β· reviewed 5 months ago
I am very pleased I found getkleio. I have had a conversation with Mathias who runs ecommerce in Denmark and understands the landscape first hand. He is very responsive to feedback, and has a nice roadmap feautre. I have just used getkleio for a few weeks, and I have already seen many changes. One thing I really appreciate is that we can add costs very accurately, so we see our actual profitability with all variable costs and fix costs at the same time. Once it integrates with finaloop, it will be even better, as we will have actual real time cost numbers to work with for fix costs... Also, it does a really great job, incorporating refunds. They are attributed to the original order, so your numbers are always accurate, and you can even see what channels have higer returns. No other platfrom we have looked into could do this right. I look forward to using Kleio and helping Mathias improve the platform. If you are on the fence, it costs so much less than anything else out there. Just sign up, you won't regret it.
Read it on the App Store β†—
Gentleman's Gazette β˜…β˜…β˜…β˜…β˜… United States Β· reviewed 8 months ago
Top Product, Top Price, Top Founder. What's not to like?!
Read it on the App Store β†—
4Endurance France β˜…β˜…β˜…β˜…β˜… Slovenia Β· reviewed 6 months ago
Huge potential to become the next big app for CLV and dashboards for daily insight. And the founder behind it stands for the right things, both in how the platform is being developed and in how it's priced.
Read it on the App Store β†—
Watery.dk β˜…β˜…β˜…β˜…β˜… Denmark Β· reviewed 17 months ago Β· translated from Danish
A fantastic app because it's so simple. The most important data at a glance, explanations for the key KPIs and super friendly support on top of that. An absolute must-have for any small business at an unbeatable price.
Read it on the App Store β†—
FRANZISKA KLEE β˜…β˜…β˜…β˜…β˜… Germany Β· reviewed 9 months ago

You're set up in
5 minutes

You don't need a developer or a PhD in finance. Kleio installs like any Shopify app, is easy to set up, and starts pulling your data immediately.

5-min-setup-guide.sh
00
Connect your AI (optional) Ask Claude or ChatGPT to help you set up Kleio and it takes you through the two steps below, one at a time.
01
Connect your integrations Meta, Google, TikTok, Snapchat, Pinterest, Microsoft and AppLovin for ad spend. ShipHero for shipping costs, GoAffPro for affiliates, Klaviyo for email.
02
Define costs Variable (shipping, packaging, fees) and fixed (rent, salaries).
extremely good app. Very easy to set up less then 5 mins and provides key insights. 10/10
The Nerve Brand, on the Shopify App Store
Start 14-day free trial β†’

Built on 10 years of being in your shoes

As an ecom owner and operator, I love data, I love analytics, and I love actually using data to make better decisions. I couldn't run my business without it.

But the analytics tools kept getting more and more expensive. $300/month. $500/month. Some even hit $1,000+. For what? They were all packed with features we never used, while missing the ones we actually needed.

So I decided to build the analytics tool I wished existed. $29/month, everything you actually need, and none of the bloat they use to justify higher pricing.

I'm extremely proud of the result. I use Kleio every, single day, to run my own brands. I hope it's as valuable to you as it is to me.

Matti Schroder β€” @MattiSchroder, Founder of Kleio

What people ask before they install

frequently-asked-questions.md
+ How do I get my costs into Kleio?

COGS comes straight from Shopify. You can override it for specific periods and specific products, create tiered COGS by quantity, and even set it for products you've already deleted.

Our variable costs are the most flexible in the game. You can set costs per order, per line item, per refund, by weight, and much more.

To create fixed costs, you just define an amount and select how often it repeats (monthly, quarterly, yearly).

The full detail is in the costs docs.

+ What can Kleio connect to?

Ad spend: Meta, Google, TikTok, Snapchat, Pinterest, Microsoft and AppLovin.

Shipping costs: ShipHero, or a CSV of your own carrier rates.

Affiliates: GoAffPro.

Email: Klaviyo.

AI: Claude, ChatGPT or any other AI app supporting MCP.

+ Why don't you offer attribution?

Attribution pretends to be objective. It isn't.

Every attribution model is subjective. It's an opinion baked into code by the developer who built it. They decide what to allocate where. Change those rules, and the story changes. That's storytelling, not truth.

We also don't believe in separating optimization from reporting. Your ad platforms optimize using their own data and models, regardless of what an external attribution tool says. So you end up reporting on one version of reality… while optimization happens in another.

Meta is extremely good at what they do. They have more data on this than anyone else on the planet, and that's exactly why their targeting and optimization algorithms perform so well for advertisers. There's no reason to believe a third party attribution tool, with less data and no idea about how Meta's algorithms work, can consistently provide better attribution than the platform itself.

There's also an incentive problem. Attribution software has to justify its price, and the easiest way to do that is to look meaningfully different from the numbers you get for free inside ad platforms. We're not saying anyone is acting in bad faith, but as the saying goes: show me the incentive, and I'll show you the outcome.

We've seen this too many times to ignore: ads get turned off completely, yet attribution tools keep assigning them hundreds of conversions more than a month later. That doesn't sound right. Here's an example of that.

So, instead of building attribution just so we can charge hundreds of dollars a month, we focus on what actually moves the needle, and give it to you at a fair (cheap) price.

+ Can I connect AI (MCP)?

Yes. You can ask it questions about your data and, even better, make it do tedious work for you, like updating prices, setting tags and rewriting product copy.

And our MCP server even ships with an Analytics Playbook that turns your AI into an experienced ecommerce operator and analyst.

Read more in the AI / MCP docs.

"I plugged Kleio into Claude. Every two weeks it pulls my full P&L, product margins, cohort health, and ad ROAS β€” and synthesizes it into strategic recommendations. In minutes." β€” Chris on X β†—

+ Do you have a mobile app?

We don't have a native app, but the Kleio dashboard is fully responsive and works great on mobile. Open app.getkleio.com in your mobile browser, tap Share β†’ Add to Home Screen, and it works just like an app.

Read more in the mobile app docs.

+ What happens to my data if I leave?

Uninstalling deletes everything we hold about your store: orders, products, costs, the lot. Not archived, not anonymised. Gone.

Start 14-day free trial β†’
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Still have a question?

Email me at .

You'll hear back within one working day (CET).