Agentic Profit Analytics
Kleio gives your AI agent the analytics and tools it needs to become your always-on eCommerce analyst and operator.
Kleio pulls in the data from all your sources and prepares it in a format built for agents.
| Metric | Year to date | vs. last year |
|---|---|---|
| Revenue | $1,115,484 | +12.3% |
| CM3 | $227,059 | +10.6% |
| Existing customers | $279,707 | +14.5% |
| New customers | -$52,648 | -35.3% |
Recommendation The growth comes from existing customers: their CM3 is up 15%, while new customers' CM3 is down 35%. Keep investing in retention, but remember you need new customers to keep that pool alive.
via get_totals · year to date vs. last year
| First product bought | CM2 per NC | vs. $56 CAC |
|---|---|---|
| Packable Rain Shell | $120 | +$64 |
| Merino Base Layer | $100 | +$44 |
| Down Vest | $96 | +$40 |
| Insulated Bottle 750ml | $29 | −$27 |
| All new customers | $76 | +$20 |
Recommendation You lose $12 per new customer on the first order because your most common first purchase, Trail Socks 3-Pack, earns only $27 in CM2 against a $56 CAC. Focus your acquisition on the better products.
via get_totals , get_product_ltv_metrics · last two years
| Product | CM2 / order | CM2 % | Return rate |
|---|---|---|---|
| Merino Base Layer | $45.59 | 53.0% | 5.9% |
| Packable Rain Shell | $72.75 | 52.0% | 8.2% |
| Alpine Fleece Hoodie | $45.30 | 49.1% | 7.8% |
| Waxed Field Jacket | $9.65 | 7.2% | 40.2% |
Recommendation Consider discontinuing Waxed Field Jacket: a 7% CM2 margin, against 49–53% for your best products, isn't worth the time and cash it ties up. Most of the gap is returns: 40% of its sales come back, against 8% or less for the others, and every return still pays its shipping and handling. Liquidate the stock and drop it from your range.
via get_product_metrics · year to date
| Product | Units | Cost |
|---|---|---|
| Wool Beanie | 270 | $2,646 |
| Trail Socks 3-Pack | 1,380 | $10,902 |
| Alpine Fleece Hoodie | 380 | $12,616 |
| Down Vest | 110 | $8,118 |
| Total | 2,140 | $34,282 |
Recommendation Wool Beanie is sold out, and Trail Socks 3-Pack runs out in 9 days. Consider buying Alpine Fleece Hoodie and Down Vest too: they have 38 and 55 days of stock left, against lead times of 30 and 45 days.
via get_inventory · lead time + 60 days of cover
Our MCP ships an Analytics Playbook your AI reads before it answers. Here's part of one section, word for word.
## Are we breaking even on the first order?
"First order" here means a customer's first-ever purchase from the store — the order that converts a paid click into a customer. The most common acquisition mistake: running ads while that order loses money once CAC is netted out.
If new-customer CM3 is negative, every newly acquired customer costs the store money. The store is betting on repeat purchases to fix it later. Most operators don't know their cash flow well enough to survive the gap, and the failure mode is going bankrupt before the repeat orders land. Revenue keeps growing. The bank account doesn't.
When operators defend running first-order unprofitable, the real reason is usually that fixing acquisition is hard, slow work — better creative, better targeting, better pricing, better landing pages. Telling themselves "post-acquisition will make up for it" is easier than doing the work.
Prices, tags, product descriptions, anything. Tell your AI what to change, and it writes it straight to Shopify.
Done in Shopify: 5 products, 19 variants.
Waxed Field Jacket is in the sale too, at $175.20: a good way to clear its stock.
Say "revert" after Cyber Monday and I'll put every price back.
via update_product_prices
Two gaps and one likely mistake:
Want me to fix the typo and give the 36 the same COGS as the 34? The Weekender's weight has to be set in Shopify.
via list_missing_cogs_and_weights, update_variant_cost
Updated in Shopify, 214 words down to 58. It now opens:
“Packs into its own pocket, smaller than a water bottle, and weighs 350 g. Fully taped seams keep a downpour out, and the hood rolls into the collar when the sun comes back.”
Sizing and care moved into a list underneath.
via get_product_content, update_product_content
The same data in a nice app for you and your team.
| Packable Rain Shell | $27,162.70 | 186 | 76 | $154.49 | $5,530.72 | $5,358.57 |
| Merino Base Layer | $25,774.40 | 297 | 121 | $89.88 | $5,295.44 | $5,185.31 |
| Alpine Fleece Hoodie | $18,473.00 | 195 | 91 | $100.05 | $3,973.96 | $3,848.75 |
| Canvas Weekender | $18,472.80 | 146 | 70 | $130.47 | $4,126.86 | $4,069.09 |
| Trail Socks 3-Pack | $16,332.80 | 579 | 129 | $56.07 | $3,674.34 | $3,655.68 |
KLEIO
Shopify analytics
Because analytics shouldn't cost more than your Shopify plan
Happy Kleio user here! Been using TripleWhale for years, and it’s a love-hate relationship. It’s not bad, but I wish they could focus on fewer but better features. With Kleio, though, it’s all love.
Best P&L & Basic Dashboard any Shopify merchant should have, even at multiple 7fig/yr. Support is the best i've ever seen & new features are being built out monthly, at this price point is incredible.
Agreed, just prefer having a cheap software tool that does it all for me with a cracked founder always improving it. Kleio seems to be it
Excellent application. Very underrated. I came from using Triple Whale and Lifetimely but Kleio just gives you such a better vision of what really matters in the end (profit in the bank). Also had a two hours call with Mathias, solo founder, very nice guy and he took his time to explain everything. Kleio is really easy to use too, and will help me going forward to reduce wasted spend and ameliorate operations overall. Thanks Mathias !
A fantastic app because it's so simple. The most important data at a glance, explanations for the key KPIs and super friendly support on top of that. An absolute must-have for any small business at an unbeatable price.
@MattiSchroder built the greatest solution for this i think!
If you're one of the people that run your business profit first, topline second then you need this app. It provides a degree of granularity that you can't beat for the price and gives a very clear picture on your p&l and inventory positions across locations. It helps me keep an excellent pulse on our unit economics and inventory movement at sku level which is an absolute must for a store with 500+ SKUs. There are few external tools I use in my store almost daily and this app is one of them.
Top Product, Top Price, Top Founder. What's not to like?!
@MattiSchroder is your guy
Incredible app that helps get a daily pulse on our P&L. Love the MCP with Claude as I've included a data pull from Kleio in a scheduled daily report I use there. Such great value also & I'm excited to see what the founder continues to build out!
Better than triplewhale, cheaper than triplewhale, It's literally $29/month. What do you have to lose? Great founder and support as well
Rare e-comm SAAS shill from me but I have been using Kleio for a few weeks now and I highly recommend it. This is now becoming my main day-to-day analytics tool. Integration was fast and took me maybe 1 hour to set it all up. $29/month is criminally cheap for what you get. This is the JudgeMe for analytics. Not sponsored.
This application is clearly built by an actual e-commerce operator. No fancy bells and whistles – just a lean, intuitive solution for anyone who genuinely wants to understand their unit economics, margins, and overall financial health. After years of using tools like Triple Whale and Lifetimely, it's honestly a relief to find a dashboard that delivers actionable data on a daily basis. Kleio has quickly become our single source of truth when it comes to financial metrics. On top of that, the support is exceptional. The founder is always willing to jump on Slack to discuss both your insights from Kleio and new features that could actually make life easier for operators. This one's a must-have in my book.
Kleo has become my go-to source of truth for my brand. It's helped me leave my revenue ego by the door and stay on course with profitability as our north star metric. We're making better decisions, understanding what is and isn't increasing the business's contribution margin, and all at an amazing price. The founder takes the time to get to know each of the brands using Kleio, applying his own experience as a brand operator to help you get the most out of the platform. Not only that, but it continues to get better and better, with new insights and reports that continue to improve my decision making.
Legend! Love your work man. I’ve signed up for Kleio and it looks great!
I've been really impressed with Kleio. The founder, Mathias, is a great guy with a strong background in statistics, and it shows. He genuinely knows what he's doing when it comes to turning messy e-commerce data into something you can actually trust and act on. The interface is beautiful, fast, and intuitive, which makes checking your numbers something you actually want to do. If you're running a Shopify store and you're not using a proper P/L app yet, it's time. And at Kleio's price point, this is a no brainer.
extremely good app. Very easy to set up less then 5 mins and provides key insights. 10/10
kleio I'd say
Great app and so much value!
Huge potential to become the next big app for CLV and dashboards for daily insight. And the founder behind it stands for the right things, both in how the platform is being developed and in how it's priced.
Paired the MCP with my Claude setup and the data flow has been incredibly valuable to all my decision-making, ad performance analysis, etc. Support is everything you can ask for, and the prices is a no-brainer. Kleio made it easy to say goodbye to TripleWhale and I haven't looked back.
The answer we have been searching for years! Kleio fits like a glove for us to have the visibility we need to scale our ecom busiiness. Customer support is also the biggest +, we don't feel like a number but all feedback is taken on and responses are super prompt
can vouch for kleio, pays for itself 10x over
I've used the more expensive dashboards, and I tried building my own until I came across Kleio. Boy, am I happy that I did. This makes my life so much easier, and I run my entire business from this dash. Super responsive dev and always adding features. Keep up the good work!
Is there any reason to keep Lifetimely around now that Kleio is here?
This is quickly becoming one of my visited websites... This tool is fantastic at showing the most important metrics in ecom and its built a guy who has operated a brand so he knows what's important. You won't find 5 gazillion metrics to distract you and I love it. Its getting better day by day and its one of the first things I check for the prior day. Its helped me focus more on contribution margin and profitability than anything else - which is priceless. I love it and think its definitely a great app! Just give it more love on mobile and I'll be a super happy camper!
Goodbye preparing P/L in 2026, finally a real ecom operator build it!! No more wasting time key in in google sheet...
Yeah this is basically getkleio.com from @MattiSchroder ! ⚡
I am very pleased I found getkleio. I have had a conversation with Mathias who runs ecommerce in Denmark and understands the landscape first hand. He is very responsive to feedback, and has a nice roadmap feautre. I have just used getkleio for a few weeks, and I have already seen many changes. One thing I really appreciate is that we can add costs very accurately, so we see our actual profitability with all variable costs and fix costs at the same time. Once it integrates with finaloop, it will be even better, as we will have actual real time cost numbers to work with for fix costs... Also, it does a really great job, incorporating refunds. They are attributed to the original order, so your numbers are always accurate, and you can even see what channels have higer returns. No other platfrom we have looked into could do this right. I look forward to using Kleio and helping Mathias improve the platform. If you are on the fence, it costs so much less than anything else out there. Just sign up, you won't regret it.
Amazing application that will be big! Super easy dashboard and a lot of nice metrics. On top of that the founder is extremely helpful. Thank you!
Your orders and products are syncing as we speak, so I just need:
Tell me your rates or paste invoices, and I'll set things up for you.
If you use ShipHero for shipping, you can integrate directly in a later step.
Costs set. Now, you just need to connect your ads, email, and any affiliate providers. I can't do it for you, for security reasons, so you need to do it here.